House of Valeria Generated £1.78M With Google Ads
11.2x ROAS and outstanding results from Touchpoint
About Arabella UK / House of Valerie
House of Valerie (formerly Arabella UK) is a family-run fashion brand based in Nantwich, UK. They curate bold, confidence-inspiring designer fashion from avant garde silhouettes to elevated staples, sourced from labels like Rundholz, Annette Gör tz, and Aleksandr Manamis.
Passionate about championing uniqueness and empowering women, they offer pieces that let wearers express creativity and style. After growing through designer curation and strong client relationships, they sought to scale their online revenue further. Their goal: partner with Touchpoint PPC to optimise paid channels, sharpen performance, and turn their online presence into a high ROAS success.
The Starting Point
When Arabella UK first partnered with us, they had already built a strong reputation for curating unique designer fashion but were struggling to turn that into profitable online growth. Their Google Ads campaigns lacked structure, budget was being spread too thin, and performance didn’t reflect the strength of their brand or products.
Sales were inconsistent, new customer acquisition had slowed, and the account wasn’t delivering the clarity or returns needed to scale. They knew their advertising had potential but needed a partner who could bring strategy, execution, and accountability together.
Over the past year, we transformed their Google Ads into a leading growth channel generating £1.78M in revenue with an 11.2x ROAS, and establishing a profitable, repeatable system for acquiring new customers.
Results
- 11.2x ROAS Achieved
- £1.78M Revenue Driven
- Thousands of New Customers Acquired
- Consistent Sales Growth Across Designer Collections
Google Ads is now Arabella UK’s most profitable channel driving consistent acquisition, scaling their best selling lines, and delivering sustainable long term growth.
Outstanding Results From Touchpoint
My name is Val, owner of the UK based fashion brand, Arabella UK. I’m excited to share my experience with William and the Touchpoint PPC team. Our partnership spans over a year, and I must say, collaborating with them has been nothing short of fantastic; they’ve truly become indispensable to our business. Upon reviewing recent figures, their ad campaigns have generated an impressive £1,782,766 in revenue, with an average ROAS of 11.2x. The results speak for themselves, These guys are the real deal. I strongly encourage you to connect with them – you won’t be disappointed.
Valerie Lacey – Founder at House of Valeria
The Challenge
When Arabella UK first came to us, their Google Ads setup wasn’t reflecting the strength of their brand. The problems were clear:
- Unstructured Campaigns – budget was spread too thin across categories, with no clear strategy to scale.
- Inconsistent Sales – performance fluctuated month to month, making revenue growth unpredictable.
- Weak New Customer Acquisition – most sales came from returning buyers rather than fresh audiences.
- Lack of Optimisation – product feed and ad copy weren’t tailored to highlight best-selling designer lines.
- Limited Visibility – premium collections weren’t getting the exposure they deserved, while weaker SKUs drained spend.
In short, Google Ads was underperforming and not aligned with Arabella UK’s growth ambitions.
Our Approach
We rebuilt Arabella UK’s Google Ads strategy from the ground up with a focus on profitability, customer acquisition, and highlighting their strongest collections:
- Campaign Restructure – separated branded and non-branded activity to measure true growth and scale efficiently.
- Designer Line Prioritisation – allocated budget to best-performing fashion labels while minimising wasted spend on weaker categories.
- Shopping Optimisation – rewrote titles and descriptions to capture high-intent searches and cut wasted clicks.
- Merchant Center Enhancements – added reviews, promotions, and attributes to boost visibility across Shopping ads and free listings.
- Data-Led Budgeting – directed spend toward the campaigns and products driving the highest returns, ensuring consistent profitability.
These changes transformed Google Ads into a £1.78M growth engine, achieving 11.2x ROAS and consistent new customer acquisition.
Results
The impact of these changes was immediate and long-lasting. Google Ads went from inconsistent and unprofitable to House of Valerie’s biggest driver of growth:
- 11.2x ROAS Achieved
- £1.78M Revenue Driven
- Thousands of New Customers Acquired
- Consistent Sales Growth Across Designer Collections
Google Ads is now House of Valerie’s most profitable channel, delivering sustainable growth and providing a repeatable system for scaling their best performing fashion lines.
Key Takeaways
From our work with House of Valerie, here are four proven lessons for any eCommerce brand looking to scale profitably on Google Ads:
- Restructure campaigns to separate branded vs. non-branded and gain clarity on true growth.
- Focus budget on best-performing collections while isolating underperformers.
- Optimise product feed data (titles, reviews, and promotions) to increase visibility and cut wasted clicks.
- Adopt a data led budgeting framework to ensure spend consistently fuels profitable growth.
Do these four things, and you’ll be ahead of most advertisers in your space.
Want the Same Results?
We helped House of Valerie transform Google Ads from an underperforming channel into a £1.78M growth engine delivering 11.2x ROAS driving thousands of new customers and consistent, profitable sales growth.
If you’d like us to do the same for your brand:
We’ll show you exactly where your account is leaking money and how to fix it, giving you a clear roadmap for profitable scale.
