137.5%
Revenue Increase
$2.1M
Revenue Driven
12,422
Individual Sales
16.3x
ROAS
About House of Valerie
House of Valerie (formerly Arabella UK) is a family run fashion brand based in Nantwich, UK. They curate bold, confidence inspiring designer fashion from avant garde silhouettes to elevated staples, sourced from labels like Rundholz, Annette Görtz, and Aleksandr Manamis.
Passionate about championing uniqueness and empowering women, they offer pieces that let wearers express creativity and style. After growing through designer curation and strong client relationships, they sought to scale their online revenue further.
Their goal: partner with Touchpoint PPC to optimise paid channels, sharpen performance, and turn their online presence into a high ROAS success.
The Starting Point
When House Of Valarie first partnered with us, they had already built a strong reputation for curating unique designer fashion but were struggling to turn that into profitable online growth. Their Google Ads campaigns lacked structure, budget was being spread too thin, and performance didn’t reflect the strength of their brand or products.
Sales were inconsistent, new customer acquisition had slowed, and the account wasn’t delivering the clarity or returns needed to scale. They knew their advertising had potential but needed a partner who could bring strategy, execution, and accountability together.
Over the past year, we transformed their Google Ads into a leading growth channel generating £1.78M in revenue with an 11.2x ROAS, and establishing a profitable, repeatable system for acquiring new customers.
My name is Val, owner of the UK based fashion brand, House Of Valarie. I’m excited to share my experience with William and the Touchpoint PPC team. Our partnership spans over a year, and I must say, collaborating with them has been nothing short of fantastic; they’ve truly become indispensable to our business. Upon reviewing recent figures, their ad campaigns have generated an impressive £1,782,766 in revenue, with an average ROAS of 11.2x. The results speak for themselves, These guys are the real deal. I strongly encourage you to connect with them, you won’t be disappointed.
Val Lacey - Founder at House Of Valarie
The Challenge
When Arabella UK first came to us, their Google Ads setup wasn’t reflecting the strength of their brand. The problems were clear:
Unstructured Campaigns: budget was spread too thin across categories, with no clear strategy to scale.
Inconsistent Sales: performance fluctuated month to month, making revenue growth unpredictable.
Weak New Customer Acquisition: most sales came from returning buyers rather than fresh audiences.
Lack of Optimisation: product feed and ad copy weren’t tailored to highlight best-selling designer lines.
Limited Visibility: premium collections weren’t getting the exposure they deserved, while weaker SKUs drained spend. In short, Google Ads was underperforming and not aligned with House Of Valaries growth ambitions.
Our Approach
We rebuilt Arabella UK’s Google Ads strategy from the ground up with a focus on profitability, customer acquisition, and highlighting their strongest collections:
Campaign Restructure: separated branded and non-branded activity to measure true growth and scale efficiently.
Designer Line Prioritisation: allocated budget to best-performing fashion labels while minimising wasted spend on weaker categories.
Shopping Optimisation: rewrote titles and descriptions to capture high intent searches and cut wasted clicks.
Merchant Center Enhancements: added reviews, promotions, and attributes to boost visibility across Shopping ads and free listings.
Data Led Budgeting: directed spend toward the campaigns and products driving the highest returns, ensuring consistent profitability.
Results
These changes transformed Google Ads into a £1.78M growth engine, achieving 11.2x ROAS and consistent new customer acquisition.
The impact of these changes was immediate and long-lasting. Google Ads went from inconsistent and unprofitable to House of Valerie’s biggest driver of growth:
11.2x
ROAS Achieved
£1.78M
Revenue Driven
+1,000s
New Customers Acquired
Key Takeaways
From our work with House of Valerie, here are four proven lessons for any eCommerce brand looking to scale profitably on Google Ads:
Restructure campaigns to separate branded vs. non branded and gain clarity on true growth.
Focus budget on best performing collections while isolating underperformers.
Optimise product feed data (titles, reviews, and promotions) to increase visibility and cut wasted clicks.
Adopt a data led budgeting framework to ensure spend consistently fuels profitable growth.
Want The Same Results?
We turned Google Ads from an inconsistent channel into £1.78M in revenue at 11.2x ROAS, bringing in thousands of new customers and steady, profitable sales.
If you’d like us to do the same for your brand:
