Our Process: The Touchpoint Method™
A proven 5 step approach for scaling profitable Google Ads performance.
From audit to growth, our framework uncovers wasted spend, rebuilds campaigns around what actually sells and continuously optimises for higher returns.Trusted by 50+ brands generating over £80M in revenue while cutting £6M in wasted ad spend.
Our Process
ONE
Audit
We start by digging into your account and your market. The goal: uncover wasted spend, hidden profit, and see exactly where you stand against competitors. Products are grouped into top performers, steady movers, and poor performers to guide every next step.
TWO
Strategise
Based on the audit, we build a strategy focused on what actually sells. Budgets shift from underperformers to winners, campaigns are rebuilt for efficiency, and tracking is locked in to capture every sale.
THREE
Launch
Based on the audit, we build a strategy focused on what actually sells. Budgets shift from underperformers to winners, campaigns are rebuilt for efficiency, and tracking is locked in to capture every sale.
FOUR
Optimise
Daily monitoring and weekly testing mean we double down on what’s working, cut wasted spend, and strengthen margins. The result: higher ROAS, lower CPL, consistent scale.
FIVE
Review & Grow
Each month, we review performance with you directly, show you exactly where the returns are coming from, and adapt strategy to keep pushing growth, without overspending.
£80M+
Generated more than £80 million in sales revenue through Shopping, Search, YouTube & Discovery
35+
Over 35 Brands scaled across fashion, homeware, cosmetics & more
£6M+
Identified and eliminated £6 million in wasted ad spend, reinvesting it directly into our clients’ growth.
Case Studies in Action
- Audit
- Strategise
- Optimise
- Result
Cut £25K in wasted ad spend in Month 1, reinvested
into winners, scaled ROAS to 5.2x in 60 days.
- Audit
- Rebuild
- Launch
- Scale
Restructured campaigns for a fashion brand, delivering £500K in sales in 6 months.
- Optimise
- Review
- Grow
Scaled a Homewear brand’s hero SKUs, adding £180K in new revenue within a single quarter.
The Touchpoint Method™ on YouTube
Step inside the Touchpoint Method™. Our founder, Will Cameron, breaks down advanced tutorials, proven frameworks, and real world case studies that show exactly how eCommerce brands can unlock more sales and profit from Google Ads. Watch how we cut wasted spend, scale campaigns, and drive measurable growth using the same strategies we implement for our clients.
FAQs
How fast will I see results?
Most brands see performance improvements within the first 30-60 days as wasted spend is cut and budgets are reinvested.
Do you only work with eCommerce brands?
Yes. We specialise in scaling eCommerce businesses through Shopping, Search, Display, and YouTube campaigns.
Note – we also work with b2b businesses helping them to generate leads across Google, Meta linkedin and more.
What’s included in the audit?
A full review of your account structure, wasted spend, tracking setup, product segmentation, and growth opportunities.
How are you different from other agencies?
No juniors, no bloated teams. You get direct access
to senior expertise, clear reporting, and a proven process
that’s generated over £80M in client sales.
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