How Style Me Hit 5x ROAS in 30 Days
Turning a $35K ad budget into multi 6 figures in monthly customer sales
About Style Me GHD
Style Me is an e-commerce furniture and décor store created by Guided Home Design, an interior design firm based in Scottsdale, Arizona. The brand brings the firm’s design expertise online, offering a curated range of premium furniture and home décor pieces that combine style, quality, and function.
After building a strong reputation through design services and cultivating a loyal client base, Style Me wanted to scale their e-commerce channel and drive consistent sales online. Before partnering with Touchpoint PPC, Style Me had been running Google Ads internally for some time but struggled to crack a 2.5x ROAS on a $35K monthly budget, leaving campaigns unprofitable and preventing the business from scaling its e-commerce channel.
The Starting Point
When Style Me first partnered with us, their biggest challenge was that Google Ads had never been profitable. Despite spending $35K per month, their in-house campaigns couldn’t break above 2.5x ROAS, meaning every month’s spend was running at a loss.
The account lacked the structure and strategy needed to scale, with wasted budget spread across products that didn’t convert and no clear framework for hitting profitability targets. Growth had stalled, and paid media was seen as a cost rather than a channel for expansion.
Within just the first month, we rebuilt their Google Ads strategy from the ground up, transforming campaigns into a scalable growth engine. The result: 5x ROAS on a $35K budget, multi 6 figures in monthly customer sales, and a profitable foundation for long term growth.
5.2x
ROAS Achieved
100%
Sales Increase
$180K
Monthly Revenue
$900k
Revenue so Far
Google Ads is now Style Me’s leading growth channel, driving consistent profitability and scaling customer acquisition month after month.
After a disappointing experience with a previous agency, we approached Touchpoint PPC cautiously. However, we are thrilled to say that they have become a reliable and trustworthy long-term partner for Style Me. We set them the goal of achieving a 5x ROAS with a $35k budget, and to our surprise, they not only achieved it within the first month but surpassed all our expectations. James and Will have been fantastic to work with – friendly, communicative, and seamlessly integrated into our team. Their reporting is precise, and we couldn’t be more satisfied. If you’ve been let down by agencies that make big promises but fail to deliver, we can genuinely assure you that these guys will change your perception.
Kristen Hancock – Founder at Style Me GHD
The Challenge
When Style Me came to us, their Google Ads setup wasn’t delivering profitable growth. The problems were clear:
- Unprofitable Campaigns – despite spending $35K a month, ROAS was stuck below 2.5x, keeping ads in the red.
- Inefficient Account Structure – budget was spread thin across products without a clear growth strategy.
- No Product Prioritisation – best-selling furniture and décor weren’t being given the focus they deserved, while weaker SKUs drained spend.
- Lack of Optimisation – campaigns weren’t built to scale, with minimal feed improvements and little data-driven decision making.
In short, Google Ads had the unprofitable cost of “doing business”, not the scalable profit channel Style Me needed.
Our Approach
We rebuilt Style Me’s Google Ads strategy from the ground up — focused on profitability, product prioritisation, and scalable growth.
- Account Structure – separated branded and non-branded campaigns to protect efficiency while opening up a clear path for new customer acquisition.
- Product Strategy – prioritised high-performing furniture and décor categories while isolating low-performing SKUs to stop them draining budget.
- Shopping Optimisation – rewrote product titles and descriptions with keyword-rich copy to attract more qualified traffic and cut wasted clicks.
- Merchant Center Enhancements – optimised the feed with reviews, promotions, and attributes, while using DataFeedWatch to test and refine product data.
- Performance Monitoring – applied a data-driven approach to budgeting, ensuring spend was focused on the products and campaigns driving the highest returns.
These changes transformed Google Ads from an unprofitable cost into a structured, scalable channel consistently delivering over 5x ROAS and $180K in monthly revenue.
Results
The changes we made had a huge impact on performance. In just 30 days, Google Ads went from an unprofitable channel to Style Me’s biggest driver of growth:
- 5.2x ROAS Achieved
- +100% Sales Increase
- $180K Monthly Revenue
- Multi–6 Figures in Monthly Customer Sales
Google Ads is now the brand’s most profitable channel, delivering sustainable growth and consistent new customer acquisition month after month.
Key Takeaways
If you’re an eCommerce brand struggling with unprofitable Google Ads, here are four proven fixes from our work with Style Me:
- Separate branded and non-branded campaigns to protect efficiency while unlocking new growth.
- Prioritise your best-selling products so budget fuels the categories that actually scale.
- Optimise product titles and feed data to improve traffic quality and cut wasted clicks.
- Adopt a data-driven budget strategy so every dollar is directed toward the highest-return opportunities.
Do these four things, and you’ll be ahead of the vast majority of advertisers.
Want the Same Results?
We helped Style Me transform Google Ads from an unprofitable channel stuck below 2.5x ROAS into a scalable growth engine delivering 5.2x ROAS, +100% sales growth, and $180K in monthly revenue.
If you’d like us to do the same for your brand:
We’ll show you exactly where your account is leaking money and how to fix it — giving you a clear roadmap for profitable scale.
