We transformed Google Ads into a profitable growth channel, generating $1M in revenue, increasing ROAS by 128%, and acquiring thousands of new customers.
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Style Me Increased ROAS by 128% working with Touchpoint PPC
$35k in advertising spend returned $182k in there first month...
46%
Lower CAC
$1M
Revenue Driven
1000
Individual Sales
128%
ROAS Increase
About Style Me GHD
Style Me is an eCommerce furniture and décor brand created by Guided Home Design, an interior design firm based in Scottsdale, Arizona.
The brand brings the firm’s design expertise online, offering a carefully curated collection of premium furniture and home décor. Every piece is selected to combine style, quality, and functionality.
After building a strong reputation through their design services and developing a loyal client base, Style Me set out to grow their eCommerce channel and generate consistent online sales.
Before partnering with Touchpoint PPC, the team had been managing Google Ads in-house. Despite investing $35,000 per month, they struggled to break past a 2.5x ROAS. Campaigns were unprofitable, and the lack of scalable returns was holding the business back from growing its online revenue.
The Starting Point
When Style Me partnered with us, Google Ads had never been profitable.
They were spending $35,000 per month, but the account couldn’t get past a 2.5x ROAS – meaning the campaigns were losing money.
There was no clear structure in place. Budget was spread across too many products, including ones that weren’t converting, and there was no defined plan for hitting profitability targets.
Growth had stalled, and paid media was seen as a cost rather than a reliable sales channel.
“After a disappointing experience with a previous agency, we approached Touchpoint PPC cautiously. However, we are thrilled to say that they have become a reliable and trustworthy long-term partner for Style Me. We set them the goal of achieving a 5x ROAS with a $35k budget, and to our surprise, they not only achieved it within the first month but surpassed all our expectations. James and Will have been fantastic to work with – friendly, communicative, and seamlessly integrated into our team. Their reporting is precise, and we couldn’t be more satisfied. If you’ve been let down by agencies that make big promises but fail to deliver, we can genuinely assure you that these guys will change your perception.”
Kristen Hancock – Founder at Style Me GHD
The Challenge
When Style Me came to us, their Google Ads setup wasn’t delivering profitable growth. The problems were clear:
Unprofitable Campaigns: despite spending $35K a month, ROAS was stuck below 2.5x, keeping ads in the red.
Inefficient Account Structure: budget was spread thin across products without a clear growth strategy.
No Product Prioritisation: best selling furniture and décor weren’t being given the focus they deserved, while weaker SKUs drained spend.
Lack of Optimisation: campaigns weren’t built to scale, with minimal feed improvements and little data-driven decision making.
In short, Google Ads had the unprofitable cost of “doing business”, not the scalable profit channel Style Me needed.
Our Approach
We rebuilt Style Me’s Google Ads strategy from the ground up, focused on profitability, product prioritisation, and scalable growth.
Account Structure: separated branded and non branded campaigns to protect efficiency while opening up a clear path for new customer acquisition.
Product Strategy: prioritised high performing furniture and décor categories while isolating low-performing SKUs to stop them draining budget.
Shopping Optimisation: rewrote product titles and descriptions with keyword-rich copy to attract more qualified traffic and cut wasted clicks.
Merchant Center Enhancements: optimised the feed with reviews, promotions, and attributes, while using DataFeedWatch to test and refine product data.
Performance Monitoring: applied a data driven approach to budgeting, ensuring spend was focused on the products and campaigns driving the highest returns.
These changes transformed Google Ads from an unprofitable cost into a structured, scalable channel consistently delivering over 5x ROAS and $180K in monthly revenue.
46%
Lower CAC
1M
Revenue Driven
1000
Individual Sales
128%
ROAS Increease
Key Takeaways
If you’re an eCommerce brand struggling with unprofitable Google Ads, here are four proven fixes from our work with Style Me:
Separate branded and non branded campaigns to protect efficiency while unlocking new growth.
Prioritise your best selling products so budget fuels the categories that actually scale.
Optimise product titles and feed data to improve traffic quality and cut wasted clicks.
Adopt a data driven budget strategy so every dollar is directed toward the highest return opportunities.
Do these four things, and you’ll be ahead of the vast majority of advertisers.
