How Tried Equestrian Increased Shopify Revenue by 137.5% With Google Ads
From $80K to $190K in just 3 years
About Tried Equestrian
The Tried Equestrian is a California-based equestrian retailer offering premium riding apparel, tack, and accessories – both new and gently used. Their mission is simple: make equestrian sport more accessible while reducing waste through resale and consignment.
After building a loyal customer base and strong brand reputation, Tried Equestrian wanted to scale their Shopify store and drive consistent new customer growth online. To achieve this, they partnered with Touchpoint PPC to grow through Google Ads.
The Starting Point
When Tried Equestrian first partnered with us, their biggest challenge was an account lacking structure and wasting budget through inefficient campaigns. With thousands of SKUs online and hourly, daily, and weekly changes to inventory and promotions, their previous agency couldn’t keep up with the fast-moving lifecycle of consignment.
As a result, budget was being wasted on products that never sold, while top-performing brands and categories weren’t getting the visibility they deserved. There was no clear product strategy, and growth had stalled.
Over the last 3 years, we rebuilt their Google Ads strategy from the ground up, transforming inefficient campaigns into a scalable growth engine.
The result: Shopify revenue grew from $80K to $190K, a 137.5% increase, with thousands of new customers acquired and top-performing brands finally getting the visibility they deserved.
137%
Revenue Increase
$2.1M
Revenue Driven
12,422
Individual Sales
16.3x
ROAS
Working with Touchpoint PPC has been a game changer for The Tried Equestrian. We’d worked with different agencies before, but never got the clarity or results we were looking for. In the past, we often felt disconnected from our ads accounts and unsure how to really leverage Google shopping.
From the very first discovery call, we learned more about our ad accounts than we had in years with other partners. Will and his team built a data driven strategy that finally made sense for our business and more importantly, delivered results. Our Google Ads campaigns are now structured, profitable, and built to scale.
Taylor Hall – Founder at The Tried Equestrian
The Challenge
When Tried Equestrian came to us, their Google Ads setup was holding back growth instead of driving it. The problems were clear:
- Inefficient Campaign Structures – thousands in budget wasted each month on products that never sold.
- No Product Strategy – top-performing brands lacked visibility, while underperformers drained spend.
- Inventory Complexity – thousands of SKUs and constant changes to stock and promotions overwhelmed their previous agency.
- Low-Performance Isolation – high ticket items like $2,000 saddles skewed results, while smaller products were buried.
- Weak Merchant Center Feed – missing reviews, promotions, and attributes meant lost visibility across Shopping ads and free listings.
In short, Google Ads was draining budget on the wrong products, instead of being the structured, scalable growth engine it needed to be.
Our Approach
We rebuilt Tried Equestrian’s Google Ads account from the ground up,focusing on efficiency, product prioritisation, and scalable growth.
- Account Structure – separated branded and non branded campaigns to reduce wasted spend and create a clear path for new customer acquisition.
- Product Strategy – prioritised high-performing brands and categories, while isolating low performers (like slow-moving SKUs and high-ticket saddles) to prevent them from draining budget.
- Inventory Management – designed a structure flexible enough to handle thousands of SKUs and constant stock or promo changes without losing efficiency.
- Shopping Optimisation – rewrote product titles with keyword-rich, relevant copy to cut wasted clicks and improve Shopping traffic quality.
- Merchant Center Feed – enhanced with reviews, promotions, attributes, and DataFeedWatch testing to maximise visibility across both paid and free listings.
These changes turned Google Ads from a budget draining channel into a structured, profitable, and scalable growth engine for Shopify revenue.
Results
The changes we made had a major impact on performance. Over 3 years, Google Ads went from inefficient and unprofitable to the driving force behind Tried Equestrian’s Shopify growth:
- +137.5% revenue increase
- $80K → $190K in Shopify sales
- Thousands of new customers acquired
- Profitable scaling of top performing brands and categories
Google Ads is now a structured, profitable channel, consistently bringing in new customers and giving Tried Equestrian a repeatable system for scaling their store.
Key Takeaways
If you’re an eCommerce brand struggling with inefficient Google Ads, here are four proven fixes from our work with Tried Equestrian:
- Separate branded and non branded campaigns to stop inflated ROAS and unlock new customer growth.
- Prioritise top performing products and categories while isolating underperformers so they don’t drain budget.
- Optimise product titles and feed data to improve Shopping traffic quality and reduce wasted clicks.
- Build a structure that adapts to inventory changes so stock updates and promos don’t derail performance.
Do these four things and you’ll be ahead of the vast majority of advertisers.
Want the Same Results?
We helped Tried Equestrian grow from $80K to $190K in Shopify revenue, a 137.5% increase, while acquiring thousands of new customers.
If you’d like us to do the same for your brand:
We’ll show you exactly where your account is leaking money and how to fix it, giving you a clear roadmap for scale.
