Quick Answer:
Hiring a Google PPC management expert is one of the smartest decisions you can make for your business.
In 2024, Google made over $260 billion in ad revenue and most of that came from advertisers who lost money. Studies show that 8 out of 10 marketers are losing money on Google Ads because they don’t understand how to structure, track, or optimise campaigns properly.
If you’re wondering whether you really need a PPC expert or if you can manage it yourself, this post breaks it down simply.
What Is Google PPC Management (and Why It Matters)?
Google PPC management sometimes called Google Ads management is the process of running, optimising and scaling your advertising campaigns across Google’s platforms.
It’s not just about setting up ads. Effective PPC management services use data, creative testing, and strategic optimisation to turn your ad spend into consistent profit.
Without it, you’re letting Google decide how your money is spent and Google made $260 billion last year mostly from advertisers who didn’t have proper management in place.
2. What Does PPC Management Include?
A proper Google PPC management service covers everything from setup to scale:
- Campaign setup and structure
- Keyword and audience strategy
- Ad copy and creative testing
- Landing page optimisation
- Conversion tracking and analytics
- Ongoing PPC optimisation and reporting
Each of these elements works together to increase conversions and maximise your Google Ads ROI.
3. How Much Does PPC Management Cost?
Most Google Ads agencies price their services using one of three models:
- Flat monthly retainers
- Percentage of ad spend
- Performance-based management fees
The cost depends on ad spend, goals, and how complex your PPC campaigns are. The key isn’t to find the cheapest provider — it’s to hire an expert who can drive more profit than they cost.
4. Do I Really Need PPC Management for My Business?
If you’re running small campaigns under £1,000/month, you might manage your Google Ads yourself.
But once you’re investing serious money, hiring a PPC expert becomes essential.
An expert knows how to interpret data, avoid wasted spend, and scale campaigns efficiently. Most DIY advertisers end up paying Google to “learn” instead of profiting from it.
5. What Kind of Results Can I Expect from Professional PPC Management?
With professional Google Ads management, you can expect:
- Lower CPA and stronger ROI
- Increased conversion rates
- More revenue without higher spend
- Transparent reporting and insights
Touchpoint’s clients have seen £80M+ in tracked sales and £6M+ saved in wasted ad spend — proof that expert management pays for itself.
7. Final Thoughts: Is Google PPC Management Worth It?
If you’re serious about growth, the answer is yes.
Whether you’re an eCommerce brand or a local service business, Google PPC management helps you stop wasting ad spend and start scaling with confidence.
The Touchpoint Method™ on YouTube
Step inside the Touchpoint Method™. Our founder, Will Cameron, breaks down advanced tutorials, proven frameworks, and real world case studies that show exactly how eCommerce brands can unlock more sales and profit from Google Ads. Watch how we cut wasted spend, scale campaigns, and drive measurable growth using the same strategies we implement for our clients.
Abbie is a Senior PPC Specialist at Touchpoint PPC with over 11 years of industry experience. She has planned, launched and optimised thousands of campaigns for hundreds of well known brands, delivering measurable growth and generating millions in revenue. Abbie is highly proficient across Google Ads, spanning Search, Shopping, Display, Performance Max and YouTube, and supports both eCommerce and lead generation clients worldwide. With a rigorous, data led approach and deep platform knowledge, she builds scalable full funnel strategies that balance efficiency with sustained performance.
