Is Google Ads Worth It in 2025? What you need to know
Discover if Google Ads is still worth it in 2025. Learn when it works, what results to expect, and how top eCommerce brands increase sales and revenue with Touchpoint PPC.
Is Google Ads Worth It in 2025?
If you’re wondering whether Google Ads is still worth it in 2025, the short answer is yes, absolutely.
For most eCommerce brands, Google Ads is more powerful today than ever before.
The ability to appear at the exact moment your customer is searching for your product online is unmatched and it can transform the trajectory of your business.
At Touchpoint PPC, my team and I have spent over £15 million on google ads for our clients and generated over £80 million in revenue.
Here’s exactly when Google Ads is worth it, when it’s not, and what realistic results you can expect this year.
Why Google Ads Still Delivers in 2025
- 72% of online purchases start with a Google search.
- 1.2 billion Shopping searches happen every month.
That’s tens of millions of people looking for products daily, from homeware and fashion to pet accessories and outdoor gear.
For most brands, Google Ads drives 50–70% of online marketing sales, making it one of the most consistent, scalable traffic sources available.
Google Ads vs Meta Ads: What’s the Real Difference?
Many brands compare Google with Meta (Facebook/Instagram). Here’s the key difference:
Meta Ads
- You pay per impression (CPM).
- Your ads are shown to users whether they’re interested or not. Like an online billboard.
- Out of 1,000 people reached, maybe 3 – 4 might care enough to click.
Google Ads
- You pay per click (CPC).
- You only reach people who are actively searching for your product. In market buyers.
- They already have purchase intent, you’re simply showing up at the right time.
This intent based targeting makes Google Ads the most direct, conversion ready channel for brands looking to sell more products online.
Real World Results from Touchpoint PPC Clients
Every one of these brands succeeded because they were visible at the moment of intent, when customers were ready to buy.
Example 1: Homewear Brand
- Google Ads Spend: £652,000
- Google Ads Clicks: 819,000
- Google Ads Sales: 36,000
- Google Ads Revenue: £5.8 million
Example 2: Jewellery Brand
- Google Ads Spend: £79,500
- Google Ads Clicks: 99,000
- Google Ads Sales: 4,300
- Google Ads Revenue: £286,000
Example 3: Apparel Brand
- Google Ads Spend: £46,000
- Google Ads Clicks: 135,000
- Google Ads Sales: 4,000
- Google Ads Revenue: £675,000
The 3 Fundamentals of Google Ads Success
Google Ads won’t work for every business. To succeed, you need three essentials in place:
1. Search Demand
You can’t capture what doesn’t exist. If no one’s searching for your product yet, focus on brand awareness first. Most industries have search intent, so unless you have invented something no one has heard of before you should be okay.
2. Healthy Margins
Ad costs are rising yearly. You need enough margin to fund acquisition and still profit. Low margin products struggle to scale as the unit economics don’t make sense.
3. Strong Average Order Value (AOV)
If your AOV is £10 and your cost of goods is £7, that leaves £3 for ads — not sustainable.
AOVs of £40 + (ideally £60–£100) create the room you need to grow.
When these three fundamentals align, Google Ads can transform your revenue.
Proof in the Search Results
Try it yourself.
Search “women’s sterling silver bracelet” or “large blue dog bed.”
Notice how the top results are Shopping ads — those tiles along the top are all paid placements from brands showing up exactly when customers are looking.
So, Is Google Ads Worth It in 2025?
If you have:
- Consistent search demand
- Healthy profit margins
- A solid average order value
Then yes!! Google Ads is one of the best investments you can make this year.
It’s the fastest way to attract ready to buy traffic and convert it profitably.
The brands that dominate Google today will own their categories for years to come.
Get a Free Google Ads Audit
If you’re already spending £4k +/month on Google Ads but aren’t happy with your performance, whether that’s ROAS, revenue, or lead volume — let’s fix that.
Our team will:
- Identify what’s holding back your account
- Show how to increase ROAS and revenue
- Reduce your acquisition cost, without raising your ad spend
You’ll receive a full breakdown of how to improve your campaigns immediately.
Key Takeaways
- Google Ads remains one of the most profitable ad platforms in 2025.
- Works best when your product has demand, margin, and AOV.
- You only pay when someone clicks — not when they scroll past.
- With the right strategy, you can see 3–6× ROAS consistently.
Add “Related posts” block:
- How to Optimise Google Shopping Campaigns in 2025
- 5 Ways to Improve ROAS Without Increasing Spend
Performance Max Campaign Strategies for eCommerce
Why run Google Ads? Are they worth it?
Check out this video from our founder, where we explain when Google Ads work, when they don’t, and what kind of results to expect.
With over £2.7 million in ad spend managed in a single month and £80+ million in sales generated, we share real examples of brands spending thousands and making back millions. You’ll also learn why Google consistently beats Meta for reaching in-market shoppers ready to buy.
