Increase Revenue And Profit From Google Ads, Without Killing Your Roas.
Free Google Ads Audit from Senior Specialists
We’ll personally dive into your account and show you exactly where you’re wasting budget, how to increase or reallocate ad spend safely, and how to protect (and often improve) ROAS over the next 30–90 days.
The Touchpoint Method™ on YouTube
Founder Will Cameron walks through how we review your account, find wasted budget, and build a 30–90 day plan to increase revenue and profit from Google Ads without killing your ROAS.
In your audit, we’ll…
- Show why ROAS drops whenever you push spend
- Separate real new-customer growth from branded “noise”
- Uncover wasted budget hiding in PMAX and Shopping
- Highlight products and campaigns that actually drive profit
Real Brands. Real Results with Google Ads.
£15M+
Managed in Google ad spend for eCommerce brands.
£80M+
Sales revenue generated through Google Ads.
£6M+
Wasted ad spend identified and redirected into profit.
Testimonials.
Real Clients. Real Feedback.
Prefer to hear it straight from other founders?
Watch a few short video testimonials from brands we’ve worked with and see what happened once we rebuilt their Google Ads.
137%
Revenue Increase
$2.1M
Reveneue Driven
12,422
Individual Sales
What you’ll get in your Google Ads Profit Audit
ONE
Performance & Structure Review
We’ll look at how your account is actually built
and where money is flowing.
➞ Check how your campaigns are structured across Search, Shopping and Performance Max
➞ Spot overlap, cannibalisation and gaps in your coverage
➞ Review budgets and bidding to see if they match your goals
TWO
Wasted Spend & Missed Opportunity Report
We’ll show you exactly where money is being left on the table.
➞ Identify low-intent and irrelevant search terms eating budget
➞ Highlight under-funded high-intent terms and products
➞ Flag campaigns and ad groups that should be scaled back or switched off
THREE
Product, Feed & Tracking Check
We’ll make sure Google can actually see and measure what matters.
➞ Review your product feed quality and key attributes
➞ Check that tracking and conversions are set up correctly
➞ Call out anything in your measurement that makes decisions harder than they need to be
FOUR
90-day Profit Growth Plan
You’ll walk away knowing exactly what to do next.
➞ Clear list of quick wins to improve performance in the next 7–30 days
➞ Bigger structural changes to unlock scale while protecting profit
➞ Our view on what’s realistic for your brand over the next 90 days
How your Google Ads audit works
At Touchpoint, clients choose us for one reason: we make PPC deliver predictable, profitable growth.
1. Tell us about your brand
Fill in a short form so we know who you are, what you sell and roughly how much you’re spending on Google Ads each month.
2. Secure, read-only access
We’ll request read-only access to your Google Ads (and Analytics if you use it) so we can dig into your campaigns, search terms, products and tracking without changing anything.
3. Deep-dive analysis
A senior specialist works through your account using our Touchpoint Method™ – checking structure, search terms, Shopping/PMAX setup, feed quality and how everything ties back to profit.
4. Your audit & recommendations
You’ll receive a clear breakdown of:
➞ What’s working
➞ What’s wasting money
➞ Where profit is hiding
➞ What we’d change over the next 90 days
5. Optional next steps
If the audit makes sense and you’d like help implementing it, we’ll outline how working together would look. If not, you still have a complete plan to use with your team.
Most brands overspend on Google Ads without realising. Are you?
In almost every audit we run, we find good brands leaking money in all the usual places. The account “looks fine” in the dashboard, but profit tells a different story.
Common problems we see…
➞ Broad, messy search terms quietly eating 20–30% of the budget.
➞ PMAX and Shopping fighting each other, bidding on the same traffic.
➞ Brand campaigns doing all the heavy lifting, while non-brand barely breaks even.
➞ Money going to the wrong products – low-margin SKUs getting the most spend.
➞ No clear link to profit – decisions made on ROAS screenshots, not real numbers.
You’re putting in the effort and the spend.
Our job in the audit is to show you where that money should really be going.
See how we think about Google Ads
If you’d like a feel for our approach before you request the audit, here are a few videos from our YouTube channel.
Want feedback on your Google Ads instead of another video?
FAQs
What’s the catch – is this just a sales call in disguise?
No. The audit is designed to be genuinely useful on its own. We’ll show you what’s working, what’swasting money and what we’d change. If you want our help implementing it afterwards, we’llexplain how that works. If not, you still keep the plan.
Who actually does the audit?
A senior Google Ads specialist from Touchpoint – not a junior account manager or an outsourcedfreelancer. The same people who manage millions in eCom ad spend do the audit.
How long does it take to get my audit?
Once we have what we need from you (details + read-only access), most audits are completedwithin a few working days, depending on how complex your account is.
What do you need access to?
We’ll ask forread-only accessto your Google Ads account, and Analytics/GA4 if you use it. Wedon’t make changes – we only review and report back.
We’re already working with another agency – is that a problem?
Not at all. Many brands come to us for a second opinion or a fresh set of eyes on their account.You’re not committing to switching agency by requesting an audit.
Are you just going to tell us to “spend more”?
No. In a lot of audits, thefirst step iscutting wasted spendand reallocating budget, not increasingit. Our focus is on profit, not just bigger ad bills.
What if we’re not sure we’re big enough yet?
If you’re spending at least around£5k/month on Google Adsand have consistent sales, the auditwill likely be valuable. If you’re much earlier than that, you probably don’t need this level of depthyet.
