Google Shopping Images: Quick Wins for Higher CTR

Shopping is visual. Use these quick image optimisations to lift CTR, traffic, and sales—without increasing ad spend.

Google Shopping Images: Quick Wins to Lift CTR Fast

Shopping ads are visual first. Most users click because of what they see. Your image is the shop window — it decides whether someone stops or scrolls past. When images are low quality, cropped badly, or inconsistent, CTR can drop by half. Even big brands slip up (think zoomed in product shots cutting off half the shoe… easy clicks lost).

The 5 Minute Image Checklist

Show the full product. No awkward crops, no cut-offs.
Crisp & bright. High resolution, good lighting, true-to-life colour.
No overlays. Avoid text, logos, watermarks (can cause disapprovals).
Consistent look. Same angle, background, and aspect ratio across the feed.
Test style. Run studio vs lifestyle tests on top SKUs; keep what wins.
Variant accuracy. Image colour must match the variant (e.g., “Green” shows green).
Square friendly. Provide 1:1 versions (e.g., 1200×1200) to avoid auto cropping.
Zoom ready PDP. Ensure high res source so product pages look premium post-click.

Why It Matters

Better images → higher CTR → more quality traffic → more sales — without raising spend. It’s one of the simplest ways to improve shopping performance fast.

Is Google Ads Worth It in 2025? What you need

How to Add Reviews to Google Shopping (and Why It

10 Google Ads Wastes (2025) & How to Fix Them

Testimonials.

Real Clients. Real Feedback.

Very good results, with increase month on month.

Our team is on top of the latest with Google and Meta and have responded to our needs and questions to build high-performing campaigns and results. Friendly and easy to work with.

Excellent audit findings & recommendations by a great team of super knowledgeable subject matter experts - highly recommend!

Have worked with Will and his team for two years and we’ve doubled the size of the business together. Will is always on hand to offer advice and direction and his team are always very professional.

They have helped me setup my google account, tracking and analytics. James and Will have been fantastic, the process has been seamless and I couldn’t recommend them enough.

Want help wiring this up quickly and cleanly? We’ll check your review partner setup, create the right feeds, fix identifier issues, and roll stars out to your top SKUs first.

Google Shopping Images: Quick Wins for Higher CTR